What is the Golden Ratio? The Golden Ratio is a ratio which describes a rectangle, whereby the rectangle’s length is approximately one and a half times its width. In both the arts and mathematics, two quantities are said to be in a golden ratio when their ratio is the same as the ratio of the…
What is an RSS feed?
We’ve been asked this question a couple of times lately, mostly from clients getting onto the web for the first time, so here’s our definition. RSS stands for ‘Rich Site Summary’. An RSS feed delivers a variety of web content in one format, directly to your computer. By using an RSS feed, you are in…
Happy Birthday WordPress
It’s hard to believe that WordPress is ten years old today. WordPress originally started life as a simple blogging platform – but has grown to become the worlds most popular open source content management system. In fact over 60 million sites are now powered by WordPress – with around 18% of all newly published sites…
Site Speed and Search Engine Optimisation
Since the beginning Google has been trying to return the most relevant websites to its users. In the spring of 2010 Google announced that it would take a websites’ speed into consideration when calculating its search rankings for websites. Google took the decision that faster loading websites deliver an improved user experience over slower sites.…
Test drive a CMS
We love using open source content management systems, the good ones are well documented, pretty secure, flexible and scalable. WordPress has definitely come out on top as our favourite, but we thought we’d give you the opportunity to look around a few of our favourites. Bear in mind that these are default installations, so very…
Basic photo optimisation for websites – Resizing and Cropping
Everyone loves seeing nice photographs on websites. Photographs can help illustrate what your business does, and when it comes to selling products from your website then good quality images are paramount. In this article we start with the simple task of resizing and cropping our images. Why should I optimise my images? Image optimisation is…
Tips for improving your small business website
Consider your small business website. There’s an awful lot of small business websites that are failing to deliver on their owners expectations due to some basic problems. Does your website represent what you do? Think about all the things your business does for its customers, probably there’s a lot more to your business that your website…
Why Small Business Marketing is different
While all marketing programs following the same marketing process the similarities between large and small business marketing ends there. Staffing, budgets, creative approach and communications vary enormously between a corporate giant such as Coca-Cola, and the small business like you. Budget differences. Every small business already knows the biggest difference between your marketing programme and…
On site SEO checklist
On site or on page optimisation is the foundation of any SEO strategy. Just like the foundations of your home it’s important to have a solid base from which to start. On site SEO covers basic elements that have been around a while; these are well proven SEO techniques that should be applied to all…