I recently received an email asking if I was willing to publish sponsored posts on my website. I’ve received a lot of these offers over the years, and usually I just ignore them, or decline without further thought. However this time I decided to give the idea a bit of thought and do some research…
Why Small Business Marketing is different
While all marketing programs following the same marketing process the similarities between large and small business marketing ends there. Staffing, budgets, creative approach and communications vary enormously between a corporate giant such as Coca-Cola, and the small business like you. Budget differences. Every small business already knows the biggest difference between your marketing programme and…
Customer Demographics
In marketing understanding who your customers are means you’re better able to make marketing decisions aimed directly at those people who match our customer profile. We’ve already worked out where are customers are using customer geographics – so now lets find out who they are Sometimes business owners like to think that their product or…
Marketing a Start-up Business
If your business is just starting up you’ve got some decisions to make that the established businesses have already made. These existing businesses have an image to build on, but you’ve got a blank sheet. So this is the ideal opportunity to get your story right. Before sending out your marketing messages, have answers to…
How to create a customer profile for your business
The key to an effective marketing strategy is the ability to connect with your target market and establish relationships with people who need or want the products and services your business offers. To connect with your market effectively, you need to understand who your target buyers are. You can broadly identify who these buyers are…
Customer Geographics
Where do I find more potential customers? Knowing where your existing customers are coming from is good way to target potential new customers. Start with the following. Existing customers addresses. Go through your records of customers addresses. If you find a concentration of existing customers there is also a concentration of potential customers. Direct your advertising efforts into…
All about Customers
Who are our customers? How did they get to know about us? Why did they buy from us? How can we find more just like them? Marketing uses the answers to these questions to help direct product development, pricing, packaging and labels, distribution and your communications with potential customers. If your business is going well…
The Marketing Process
Every marketing program, whether it’s for a multi-million pound turnover company or a sole trader follows the same marketing cycle. It’s the same whether your just starting-up or have been established for a number of years. Trade locally or internationally? It’s all the same in marketing. The first part of the marketing process is at…