In marketing understanding who your customers are means you’re better able to make marketing decisions aimed directly at those people who match our customer profile. We’ve already worked out where are customers are using customer geographics – so now lets find out who they are Sometimes business owners like to think that their product or…
Marketing a Start-up Business
If your business is just starting up you’ve got some decisions to make that the established businesses have already made. These existing businesses have an image to build on, but you’ve got a blank sheet. So this is the ideal opportunity to get your story right. Before sending out your marketing messages, have answers to…
Marketing Driven Web Design
So what do we mean by Marketing Driven? Many websites fail to deliver on their owners’ expectations simply because they’ve been designed without considering their business objectives, their markets and their customers’ needs. By assessing the competition your website faces, the search patterns of your customers and the market your business operates in we design…
Understanding how Search Engines Work
While the exact methods that Google, Bing and Yahoo use to index websites are closely guarded secrets, the concept is simple, they want to find the most relevant page for whatever a user is searching for. How do they that? When Google searches its database of indexed pages it starts by looking for pages that…
How to create a customer profile for your business
The key to an effective marketing strategy is the ability to connect with your target market and establish relationships with people who need or want the products and services your business offers. To connect with your market effectively, you need to understand who your target buyers are. You can broadly identify who these buyers are…
Basic Website Usability Guide
Website usability – basic guidelines. It might sound like common sense really; I mean every website needs to be usable right? But there are still a lot of websites that fail basic usability guidelines by missing some simple obvious points. So read on for some simple tips to ensure your website is as usable as…
Customer Geographics
Where do I find more potential customers? Knowing where your existing customers are coming from is good way to target potential new customers. Start with the following. Existing customers addresses. Go through your records of customers addresses. If you find a concentration of existing customers there is also a concentration of potential customers. Direct your advertising efforts into…
All about Customers
Who are our customers? How did they get to know about us? Why did they buy from us? How can we find more just like them? Marketing uses the answers to these questions to help direct product development, pricing, packaging and labels, distribution and your communications with potential customers. If your business is going well…
The Marketing Process
Every marketing program, whether it’s for a multi-million pound turnover company or a sole trader follows the same marketing cycle. It’s the same whether your just starting-up or have been established for a number of years. Trade locally or internationally? It’s all the same in marketing. The first part of the marketing process is at…