Through my work as an SEO freelancer, I often get asked “what is the quickest way to get visitors to my website?”. A fair question in this day and age where everything and everyone works at double quick speed.

The best answer to that question is to use Pay Per Click marketing aka Sponsored Ads. The green highlighted area on the image above shows where Pay per Click advertisments appear on Google’s search results pages.

Over the years, the search engines such as Google and Yahoo have developed their sponsored advertising to allow for instant visitors to your site for a relatively low budget. However, you do need to be very careful how your PPC campaign is initially set up or you could lose your budget very quickly for little or no results.

Use a professional PPC marketeer.

As an advanced PPC marketeer my best advice to you is to use a PPC professional and not to build the campaign yourself. There are many useful websites which will help you to set this up, but a seasoned professional with firsthand experience will pay dividends in the long run.

The secret to Pay per Click success.

The real trick to Pay per Click marketing is to target searchers who are ready to buy as they type in their query. These are your potential customers who have a credit card in their hand ready to place an order when they see your ad, click through and place their order. Of course, the same theory applies if your website isn’t an e-commerce site.

Make every click count.

It is vital to make every penny you spend work in your favour. Therefore researching your target audience and their key phrases is vital, including key words within your text ad is a must, a creative well written text ad with a call to action is good common sense and setting your bid prices correctly will most definitely be beneficial. The less you spend on a click, the more money remains in your budget which allows for more clicks. Remember, Clicks = Sales.

Written by Simon Kane of www.ukwebconsult.com. Simon has been an advanced PPC freelancer for nearly 5 years and is based in Winchester, Hampshire.