Search Engine Optimisation

A website is nothing if no one can find it. Our dedicated SEO specialist will help drive traffic to your site, keeping you high on search engine pages and ensuring you are found before the competition.

Making a difference to your rankings.

Having a website that’s well placed in search engine rankings is essential in today’s competitve online market. Improving your website’s ranking in the search engine results pages (SERPs), is where search engine optimisation (SEO) comes in.

A website using the correct search engine optimisation techniques, makes it far easier for potential customers to find you. Without a well optimised website, especially in competitive sectors, you’ll simply be lost amongst the competition.

Search engine optimisation is broadly divided into three areas.

Technical Optimisation.

First we assess your website. We look for factors that make it difficult or impossible for the search engine spiders to see your site. If little or no content is visible to the search engines, then there is little chance of your website being indexed and displayed in the search results for users searches. We look for the use of browser side scripting, graphics, internal linking, use of sitemaps and other factors.

Technical optimisation is central to SEO. Your website needs to be open and accessible to the search engines before we move onto the next step.

On Site / On Page Search Engine Optimisation.

Any necessary work done on your website pages – to maximise their performance in the search engines for target keywords relevant to your pages content – is considered on site or on page SEO. In its basic form, on site/page optimisation ensures that the keywords and phrases you want to rank highly for are used prominently throughout your website’s pages.

From writing good copy that’s relevant and keyword rich through to using the page titles, descriptions and URLs effectively – this is all on site/page SEO.

Here are some of the areas that on site / page SEO covers:

  • Keyword research
  • Attractive, keyword rich & correctly written meta data
  • Keyword rich titles bespoke to each page/article
  • Different keyword targeting on each page/article
  • Keyword rich image alt/title text
  • Internal page linking with keyword targeted anchor text
  • Sitemap creation

Off site / Off page Search Engine Optimisation.

Any work done elsewhere on the web to promote your website is considered off site or off page SEO. Whether it is link building or backlinking; each link from another website to yours acts like a vote for your website. However the quality of the websites that links to yours is also important, building links from relevant and well regarded sites is far more valuable – making these votes stronger.

Off site/page SEO takes time and commitment. Building backlinks to your website, writing articles and social book marking are all parts of off site/page SEO.

Aspects of off site/page SEO:

  • Link building from reputable pages and sites
  • Submission to regarded, relevant directories
  • Article writing and keyword insertion
  • Social bookmarking
  • Offsite blogging
  • Facebook, Twitter and Linkedin profiles

SEO Consultants UK Web Consult.

Working in conjunction with Hampshire based SEO company UK Web Consult we’re able to provide small business website owners an effective and affordable service that enables them to achieve higher rankings for their websites. The means increased traffic, and ultimately increased sales.

Visit UK Web Consult for more details