Marketing

How much to charge for a blog post or sponsored post?

How much to charge for a blog post or sponsored post?

Published on 19th February 2017 in Marketing.
I recently received an email asking if I was willing to publish sponsored posts on my website. I’ve received a lot of these...
Why Small Business Marketing is different

Why Small Business Marketing is different

Published on 23rd December 2012 in Marketing.
While all marketing programs following the same marketing process the similarities between large and small business marketing ends there. Staffing, budgets,...
Customer Demographics

Customer Demographics

Published on 18th December 2012 in Marketing.
In marketing understanding who your customers are means you're better able to make marketing decisions aimed directly at those people who match our customer profile. We've already worked...
Marketing a Start-up Business

Marketing a Start-up Business

Published on 15th December 2012 in Getting Started, Marketing.
If your business is just starting up you’ve got some decisions to make that the established businesses have already made. These existing businesses have an...
How to create a customer profile for your business

How to create a customer profile for your business

Published on 1st December 2012 in Marketing.
The key to an effective marketing strategy is the ability to connect with your target market and establish relationships with...
Customer Geographics

Customer Geographics

Published on 26th November 2012 in Marketing.
Where do I find more potential customers? Knowing where your existing customers are coming from is good way to target potential new customers. Start with the following. Existing...
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